Privacy Policy

The short version

• What we collect: your answers to our questions, your contact details, records of the consent you give, and standard information about your device and visit.
• Why: to respond to your request, to verify and contact you, to run and improve the Site, and to measure our advertising.
• Who we share it with: the service providers that help us run the Site. We don't share your mobile information with third parties or affiliates for marketing or promotional purposes.
• What we never ask for: Social Security numbers, payment card numbers or account passwords.
• Your choices: you can ask us to access, correct or delete your information, and you can stop text messages at any time by replying STOP.

1. What information we collect

In short: We collect what you tell us, records of your consent, and standard information about your device and visit.

Information you give us. When you answer our questions or contact us, we collect:

• who you're helping (for example, your mom, your dad or yourself) and an age range
• the type of living or care you're exploring
• your ZIP code and the city closest to you
• your timeline
• how your family plans to pay, and a monthly budget range
• whether you're helping make the decision
• your first and last name, email address and phone number
• anything you write to us, for example in an email

We don't ask for Social Security numbers, payment card numbers or account passwords, and you don't need to create an account. Please don't send us more personal detail than our questions ask for.

Phone verification. If you agree to receive text messages, we may ask you to confirm your phone number by entering a one-time code that we send by text message.

Consent records. When you agree to be contacted, we keep a record of that agreement: the wording you saw, the button you clicked, the date and time, the page address, your IP address and your browser type. We may use a third-party service to create an independent record of the consent (a certificate of the visit).

Information collected automatically.When you visit the Site, we and our service providers automatically collect device and usage information, such as your IP address, browser and device type, operating system, language, referring page, the pages you view and the actions you take, and the date and time of your visit. We also collect the campaign details in the link you followed to reach us (such as UTM tags and advertising click identifiers), so we know which ads and sources bring families to the Site. We use your IP address and ZIP code to estimate your general location. We don't collect precise location from your device.

2. How we use your information

In short: To connect you with help, to contact you, to run the Site, and to measure our ads.

• To provide the Services: to understand what your family is looking for and respond to your request.
• To contact you: by phone, text message or email about your request, including follow-up and scheduling, when you've agreed to it.
• To verify information: such as confirming your phone number, and to prevent fraud, spam and misuse.
• To run and improve the Site: to understand how visitors use it, fix problems and make it easier to use.
• To measure and improve our advertising: to learn which ads lead families to the Site and to show our ads to people likely to find them useful.
• To comply with the law: to keep required records, respond to lawful requests, and protect our rights and the rights of others.

3. When we share your information

In short: We share information with the service providers that help us run the Site, and where the law requires it.

Service providers. We use companies that process information on our behalf and only as we instruct. We use or may use providers in these categories:

• website hosting and databases (for example, Vercel and Neon)
• customer relationship management, to keep track of requests and follow-up (for example, HighLevel)
• text messaging, calling and phone verification (for example, Twilio)
• consent records (for example, ActiveProspect TrustedForm)
• analytics, to understand how the Site is used (for example, Mixpanel, PostHog and Google Analytics)
• advertising measurement (for example, Meta and Google)
• email delivery

Advertising platforms. To measure our advertising, we may send advertising platforms such as Meta and Google a record that a visit or request happened, together with information that identifies you in a protected (hashed) form, such as your email address or phone number, and your IP address and browser type. We send this from our server. We do not send your answers to our questions to advertising platforms.

Legal and safety reasons. We may disclose information if we believe the law requires it, or to protect the rights, property or safety of our users, us or others.

Business transfers. If we are involved in a merger, sale of assets, financing or acquisition, your information may be transferred as part of that transaction, subject to this policy.

4. Cookies and similar technologies

In short: We and our providers use cookies to run the Site, understand how it's used, and measure our ads.

Cookies are small files stored by your browser. We use or may use cookies and similar technologies to keep the Site working, to remember the details of the link that brought you here, to understand how the Site is used, and to measure our advertising (for example, first-party cookies that let Meta and Google match a visit to an ad).

Most browsers let you refuse or delete cookies in their settings; the Site still works if you do. You can also opt out of interest-based advertising from many companies at optout.aboutads.info, and adjust Google ad settings at adssettings.google.com.

5. Text messages

In short: If you opt in, we may send you text messages about your senior living request. We don't share your mobile information with third parties for their marketing.

Text messages from Senior Home Guides are sent by Lambda Solutions LLC, which operates Senior Home Guides. We ask for two separate, optional consents. If you consent to non-marketing text messages, we use your mobile phone number to send messages about your senior living request, such as a code to verify your number, call scheduling and appointment reminders. If you separately consent to marketing text messages, we also use it to follow up on the senior living options you asked about. If you don't consent to either, we won't text you. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. How long we keep your information

We keep personal information only as long as we need it for the purposes in this policy, including to keep records of consent and to meet legal, tax and accounting requirements. When we no longer need it, we delete it or remove the details that identify you. Information in backups is deleted on the backup's normal schedule.

7. How we keep your information safe

We use reasonable technical and organizational safeguards designed to protect your information, including encryption in transit. No method of sending or storing information online is completely secure, so we can't guarantee absolute security.

8. People under 18

The Services are for adults. We don't knowingly collect information from anyone under 18. If you believe a person under 18 has given us information, email us at team@seniorhomeguides.com and we will delete it.

9. Your choices

• Access, correct or delete. Email team@seniorhomeguides.com to ask for a copy of your information, to correct it, or to delete it. We may keep some information where the law requires us to.
• Stop contact from us. Reply STOP to any text message, use the unsubscribe link in any email, or email us. We may still send messages you need about a request you made.
• Cookies. Change your browser settings, as described above.

10. Privacy rights in certain states

In short: Residents of California and several other states have extra rights, which we honor for everyone who asks.

Depending on where you live, including California, Colorado, Connecticut, Virginia, Texas, Oregon and other states with privacy laws, you may have the right to:

• know what personal information we have collected about you, and get a copy of it
• correct inaccurate personal information
• delete personal information we have collected from you
• opt out of the "sale" or "sharing" of your personal information, and of targeted advertising
• not be treated differently for using these rights
• appeal our decision about your request

Sale and sharing.We don't sell your personal information. We use advertising cookies and measurement, which some state laws may treat as "sharing" of personal information or as targeted advertising. You can opt out by emailing team@seniorhomeguides.com with the subject "Do not sell or share my information". We don't knowingly share information about anyone under 16 for advertising.

Categories of information we have collected in the past 12 months:

We collect this information from you and from your device, use it for the purposes in section 2, and share it with the categories of recipients in section 3. We keep it for the periods in section 6.

How to make a request. Email team@seniorhomeguides.com or write to us at the address below. We'll verify your request by matching details you give us with the information we hold, and we'll respond within the time the law requires (usually 45 days). You can use an authorized agent; we may ask for proof that the agent may act for you. If we decline your request, you can appeal by replying to our decision, and we'll respond within 60 days. If your appeal is denied, you can contact your state attorney general.

California "Shine the Light". California residents may ask once a year, free of charge, which personal information we disclosed to third parties for their direct marketing in the prior year, and to whom. Email us to ask.

11. Do Not Track and Global Privacy Control

There is no common standard for browser "Do Not Track" signals, so we don't respond to them. Where the law requires it, we treat a Global Privacy Control signal from your browser as a request to opt out of the sale or sharing of information collected through that browser.

12. Changes to this policy

We may update this policy from time to time. We'll change the "Last updated" date at the top, and if the changes are significant, we'll post a clear notice on the Site.

13. How to contact us

Questions or requests about this policy or your information: